Riser Chair Studio is an independent online company. We specialise in high quality, hand crafted British Riser Recliners. With some 20 years’ experience of Riser Chairs.
When we first began selling riser chairs, we opened a specialist shop. While footfall was reasonable, there seemed to be little opportunity for growth. But as riser recliners became more and more popular and demand increased, prices rocketed, especially with the introduction of in house demonstrations.
About this time many foreign brands of Riser chair were introduced (mostly imported from the far east). While this tended to slow the price inflation, The quality proved indifferent and after a short trial we decided not to stock them any longer. These chairs are still available from many outlets, but we returned to the tried and tested British High Quality models and have done ever since.
We too started demonstrating the Risers to customers in their homes. After some months we found that, while sales were buoyant, the costs were high. The press advertising, sales commissions (the single biggest cost) glossy brochures, in house staff, office and warehousing was consuming most of the income. We had 2 options bump up our prices (a lot), or take a loss. (no prizes for guessing).
Although this system worked up to a point, the high prices meant that many people who needed the Risers could not possibly afford them. There had to be a way to offer a high quality product, at a reasonable price and still make a living. But any variation on the theme of Shop/demos and quality versus price, meant either very unacceptable high prices (thus reducing the market) or losses.
Then along came the internet! Suddenly the advertising was a minimal cost and there was no shop/showroom to worry about. Minimal costs meant minimal prices.
Now we could sell the same high quality British at extremely competitive prices and still get by, better we could grow the business. Without relying on indifferent imports.
Look at the chairs on this site and you will notice they are identical to those seen in shops or when demonstrated to you. They ARE the same chairs, British high standard, hand built Riser Recliners but at a price that is 40- 60% less.
How? Minimal advertising, no agents commissions, reduced office cost etc. etc.
So you can still see and try out the chairs - without paying extortionate prices.
Try them there - Buy them here. Get the best of both worlds
(read more about the chairs)